priceline case study - 2108 Words

Priceline case study Full Description priceline.com Incorporated (priceline.com) is an online travel company, which offers a range of travel services, including hotel rooms, car rentals, airline tickets, vacation packages, cruises and destination services. Internationally, the Company offer customers hotel room reservations in over 90 countries and 32 languages. In the United States, priceline.com offer the customers the ability to purchase travel services in a price-disclosed manner or the opportunity to use the Name Your Own Price service, which allows the customers to make offers for travel services at discounted prices. The subsidiaries of the Company include Lowestfare.com LLC and Travelweb LLC. In May 2010, the Company acquired†¦show more content†¦The Company also offer price-disclosed cruise trips through World Travel Holdings, Inc. (WTH). The cruise service allows consumers in the United States to search for and compare cruise pricing and availability information from 20 cruise lines, a nd to purchase cruises online or through a call center by selecting from the published offerings and prices. The Company offer air, hotel and vacation package customers in the United States an optional travel insurance package, which provides coverage for, among other things, trip cancellation, trip interruption, medical expenses, emergency evacuation, and loss of baggage, property and travel documents. It also offers the rental car customer in the United States the opportunity to purchase collision damage waiver insurance. The travel insurance is arranged for by BerkelyCare, a division of Affinity Insurance Services, Inc. and underwritten by Stonebridge Casualty Insurance Company, an AEGON Company. The Company competes with Expedia, Orbitz Worldwide, Sabre, Venre, Tui Travel, Gullivers, octopustravel, Superbreak, hotel.de, Hotel Reservation Service, Ctrip, Rakuten, Wotif, Google, Yahoo!, Bing, AOL, Mobissimo.com, FareChase.com, Kayak.com, SideStep.com, TripAdvisor, Travelzoo, Cheapflights.com, Galileo, Travelport and Amadeus. Case Study: Priceline By James Maguire November 27, 2002 Although many e-commerce businesses were hurt by theShow MoreRelatedCan Business Model of Priceline.Com Be Saved3209 Words   |  13 PagesWith the introduction of its innovative Name Your Own Price services program in April 1998, Priceline provides this unique transaction service allowing consumers and businesses to leverage the Internet for the buying and selling of leisure airline tickets, hotel rooms, rental cars, cruises, vacation packages and even home mortgages. Since launching its business, priceline.com has sold millions of airline tickets, hotel room nights, and rental car days. 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